Strength, Rowing & Recovery Coaching for Women Ready to Reclaim Their Flow — Join the Inner Circle



You don't need another workout that you'll abandon by week two. Instead, you need a program built with intention and structure, designed to enhance your performance and support your journey, much like effective corporate wellness programs. Move with Purpose is a 52-day digital strength training program specifically focused on strength training for women who are committed to building real, lasting strength, complemented by indoor rowing training to diversify your workout experience.

Flo Elkins is a NASM Certified Personal Trainer, Certified Indoor Rowing Instructor, and US Rowing Level 2 Coach dedicated to helping individuals and organizations achieve their fitness and wellness goals. With a passion for holistic health, Flo crafts customized fitness plans tailored to each client’s body type, fitness level, and aspirations, including specialized strength training for women.
Flo excels in developing corporate wellness programs, offering team-building activities and workplace wellness strategies that enhance employee engagement, productivity, and overall well-being. From on-site indoor rowing training challenges to off-site on-the-water rowing experiences, Flo delivers innovative solutions to promote a healthier, more connected workplace.
In addition to corporate wellness, Flo supports individuals on their fitness journeys, providing expert advice on fitness nutrition, mindset strategies, and the best home workout equipment. Her holistic approach ensures clients not only achieve their goals but also maintain long-term health and wellness.
"The more you move, the longer you will be able to move." – Flo Elkins

Flo Elkins is dedicated to empowering women and girls to achieve their fitness and wellness goals through effective corporate wellness programs. As a Certified Personal Trainer and Certified Rowing Coach, she adopts a personalized approach, focusing on key areas such as weight loss, muscle building, strength training for women, endurance improvement, and indoor rowing training.
With over 10 years of experience, Flo has successfully guided countless clients in overcoming challenges to achieve lasting results, whether in-person or online. She understands the unique obstacles women encounter in their fitness journeys and provides the necessary guidance, motivation, and expertise to ensure success.
Whether you're aiming to transform your body, enhance your confidence, or improve your athletic performance, Flo is dedicated to helping you meet your goals and embrace a healthier, more empowered lifestyle.

Making Fitness Fun & Sustainable
Flo Elkins understands that adapting to new fitness habits or embarking on a new sport, such as indoor rowing training, can feel challenging. Her goal is to help you shift your mindset, making fitness, rowing, and healthy living enjoyable, desirable, and an integral part of your lifestyle.
By focusing on positive habits and gradual progress, Flo empowers her clients, especially women, to adopt a life-long healthy lifestyle that may incorporate strength training for women as a vital component of their fitness journey.
For added support and accountability, Flo invites you to participate in her corporate wellness programs and her private Facebook Group, where you can connect with a global community of women rowers who encourage and inspire each other on their health, fitness, and wellness journeys. Together, you’ll find motivation, share successes, and build lasting connections.
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